Zeb Powell is a snowboard icon with top-tier cultural impact. Winning X Games gold in 2020 set him as the first Black athlete to win X Games gold. From there, Zeb’s career skyrocketed as he stayed true to himself and just kept riding. Zeb is a long time rider for Red Bull, Burton and Thirty Two and most recently inked a deal as the first snowboarder to be signed under the Jordan Brand. 

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Zeb and KSE founder Becky Kaleo have worked together for over six years, creating a communications strategy that would sustain all of Zeb’s ceiling shattering.