Goal

‍Create a unique video that only Nigel could create using only the Sony Action Cam. 

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Background

‍Sony Action Cam came on the market to rival GoPro, attempting to be the #1 action cam in sports. They put together a team of athletes, from a variety of sports and backgrounds, to utilize the camera. Athletes were using it in the field of play mostly, but Nigel wanted to do something more cinematic with it. He wanted to create something that showcased his versatility and the versatility for the camera. 

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Solve

‍Create a YouTube video using only the Sony Action Cam in what would look like an action-packed filled typical day for Nigel Sylvester. 

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Result

‍The video performed so well for Sony that they added it as an advertisement in Time Square for a week. In addition, the video known as “No Chill”, also became the pilot for Nigel Sylvester’s now, “Go!” Videos.