Goal

‍Bring Jamad Fiin into the Red Bull family and tell her amazon story so more people could hear it. 

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Background

‍Jamad Fiin is an iconic basketball player who both creates content and creates space for young females to feel like they belong on the basketball court. She was an icon in Boston but looking to expand and grow her presence as well as grow her basketball camps for young girls.

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Solve

‍Partner Jamad with The Red Bulletin, an international magazine for both a print and digital issue to go deeper into her story, her love for basketball and what her dreams and visions are for her basketball camps for young girls. 

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Result

‍As Jamad continued to grow in celebrity, grow in partnerships and grow her camps, the Red Bulletin article remained on of the first to tell her story, in depth.