Goal

‍Utilize Post Cereals’s MLS licensing deal to bring more families closer to the brand.

‍

Background

‍Post Cereal had a league deal with the MLS but didn’t yet have a personality or face for any of its campaigns. 

‍

Solve

‍Post Cereal partnered with MLS star, Christian Ramirez and his family to create a family-first campaign to celebrate a few of their cereals. 

‍

Result

‍The campaign lasted a year and allowed for a personal touch through the use of Christian and his family. The combination of a league deal and an athlete deal allowed for more creativity and go-to-market tactics for the brand.