Goal

‍Find an authentic outlet for Red Bull athlete and soccer icon, Trinity Rodman to talk, for the first time, about her life story… unfiltered. 

‍

Background

‍Alex Cooper of Call Her Daddy had created a reputation for giving her guests the comfort and the trust to talk about subjects that they may not otherwise would have shared in the media. She was the No. 1 female podcast and No. 2 podcast in the world at the time, she had played college soccer, she covered the US Women’s Soccer team for the USOC during the previous Olympics and seemed like the perfect fit for Trinity. 

‍

Solve

‍Pitch Trinity to Call Her Daddy and allow for both Trinity and Alex to gain something special from the episode; Trinity got to tell her story, her way and Alex got to be the home for a never-before-told story. 

‍

Result

The episode was wildly successful and Trinity was able to get her story on one of the largest media platforms in the world while Alex got to show, once again, why she is the media outlet to go to when you have a story to share but one that needs to be taken seriously and respectfully.